Beginning as a single betting outlet in the late 1960s Betfred expanded significantly over the last fifty years. They now boast more than 1,350 betting shops and over 10,000 employees around the world. Betfred is among the fastest-growing betting sites online in the United Kingdom, especially when it concerns British horse racing.
It is likely because they have special promotions and bonuses that allure new customers to explore their website, and for their ingenuity with regard to social media. If you’re looking to learn more about the story of Betfred and the way in which their business has grown over time, then please be sure to read throughout this piece.
Fred & Peter Done
Fred Done, the man who is the sole person responsible for the creation of Betfred was born in Salford, England in 1943. Done’s passion for bookmaking began at a very young age when his father who was a full time bookmaker, asked him to visit local bars and factories to collect betting on football matches for his son.
After graduating from high education, Done was Ernie Peters’ assistant, as he was the most popular writer in New York City, and Done was eager get to know the best. Done worked side by side with Ernie for nine years until he realized that he wanted to set up his own bookmaking business.
Fred was in need of help in getting his business up and running He enlisted the help of his older brother Peter in order to aid to raise the funds to make this shop real; he required around $6,000. By the end of 1967 they were able to open their first Betfred betting shop. It was they strategically placed in the city they came from: Salford, England. Most of their starting capital was from a bet Done made in favor that of England being the winners of in the World Cup that year.
Then they can get their feet off the Floor
Now that we know something about the founders of Betfred We can then dig a little deeper into the reasons why Betfred became so well-known over the following years. Done allowed his shop to stand out among other shops in England in the early days, because he treated it like an official business. He was always calling his customers “sir” and offering complimentary drinks for them.
His hospitality helped Betfred grow in number, but also set the bar for betting establishments in the future. In 1997, Betfred owned more than 100 betting establishments across Europe and in just three years, their number of shops nearly doubled. Done ensured that as they had grown, they kept their focus on the most important thing the customer experience.
Betfred is the very first gambling shop to pay its customers prior to any results from a competition were released. in March of 1998 Betfred paid all of their customers who had placed bets that Manchester United would win the Premier League prior to the game’s conclusion. This was Fred Done’s favorite team and he was sure that they would win, which they subsequently achieved by one small goal.
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Continuing to Expand (Betfred.com was born)
As time went on, Betfred continued to expand and had more than 500 betting outlets by March 2005. Meanwhile, Done saw a huge potential for growth within the online gambling market. He brought in a team of professionals to develop Betfred.com which all of those loyal patrons who frequently visited his shops were excited to try out when it was officially launched in 2004.
Right from the start, Betfred has been dedicated to making sure that its customers gamble responsibly. this is why they have posted this on their site.
“Our Customer Service teams are equipped to handle every aspect of responsible gambling and the tips below could be beneficial. We can help you remain in control by establishing limit on deposits on your account. This could be daily, each week or every month. We invite you to contact our customer care team to set a amount that works for you.”
They also included a list of precautious actions one could take to stop a problem with gambling from developing.
Betfred.com has everything you can ever require such as an online casino with slot games live casino games, in-play betting on sports, bingo, poker, and more. They also offer live assistance that gives their customers support 24 hours a day all week long and throughout the year. You can rest assured that any queries they may need to ask will be answered in time as Betfred makes that one of their top priorities.
One feature of their website that is unique to their site could be their Goals Galore Bonus coupon that they release every week. This gives players an opportunity to select which teams they believe will score, at no cost to them. According to a 2010 article in The Guardian,
“Betfred is an innovative company and this is evident in the recent launch of the highly coveted ‘goals galore’ coupon. gamblers are required to select five games that they believe that both sides will be scoring.”
Two years after the Betfred website was launched, Betfred expanded into a mobile version of their site, giving players the opportunity to use their website in the world. The players have the same bankroll and receive the same bonuses and promotions as they would if they were on their website.
Another method Betfred expanded its business was when it purchased The Tote in 2011, buying all 517 stores and for just under $400 million. This expansion into the race industry has proven to be very successful for Betfred.com because it has brought a totally new set of sports betting customers to their site. The Tote has actually been being offered for sale since early 1990s, however it was not until Betfred decided to significantly increase their initial offers that The Tote’s owners finally made the decision to accept them.
Relying upon Social Media
Betfred can now be found on almost every social media platform that you could think of, including Facebook, Instagram, YouTube, LinkedIn, Google Plus, and Twitter. Betfred actually has a variety of Twitter accounts that concentrate on particular aspects of their website including a page for bingo players and one that caters to golfers. They keep players updated with the latest scoop on what’s going on within the gambling world as well as letting you know about special promotions going in at the moment.
Betfred.com won their Best Innovation in Social Marketing Award at E-Gaming Review’s Operator Innovation Awards ceremony in 2013. Betfred.com was recognized for their dedication to social media in order to attract visitors to the site.
Sponsorships and Charities
Betfred is one of the main sponsors of the Sheffield and Kinsley Greyhound Stadium Nottingham Greyhound Stadium, as well as the Owenton Stadium. They also sponsored the World Snooker Championship for four events between 2009 and 2012. Although choosing to take some time off from the sponsorship of these tournaments, Betfred decided to support their team once more in 2015. The details of this partnership are included in the following section.
Betfred’s charity of choice is The Injured Jockeys ‘ Fund’s “Jack Berry House.” The main goal of this foundation is raising enough money to open a state-of-the-art rehabilitation facility for injured jockeys that will offer them all medical care they require.
This rehabilitation center will feature an exercise room with all the equipment required for traditional physical therapy , as well as a swimming pool for hydro-therapy. They will hire specialists to manage the facility and offer training courses for players who would like to know more about the proper diet as well as injury prevention, sports psychology, and other topics that can assist in preventing severe injuries from happening in the near future.
Betfred has also donated to numerous other local and international companies, such as The Harley Slack Fund, the Killing Cancer foundation, Manchester Children’s Hospital, Northern Racing College, along with the Retired Greyhound Trust to name some.