If your business currently serves (or intends in the future to service) customers in multiple languages making use of some kind of language translation is vital to ensure sustainable growth. The alternative? employing native speakers in order to build what’s known as multiple versions of existing departments (marketing customer service, sales, etc.) in each of the languages. It’s not hard to comprehend why this strategy isn’t feasible nor doable.
Tech-powered, high-quality language translation services enable your business to increase the reach, impact, and revenue-generating capacity of its communications in a variety of languages and geographic regions. Find out four compelling reasons you should not wait to start using first-class language translation.
Global growth is accelerating
In the past 10 years it has seen an exponential increase in the quantity of organizations using technology to accelerate the pace of global development. Artificial intelligence has been one of the major drivers in the “Fourth Industrial Revolution” which some people are calling it. It is a phenomenon that the World Economic Forum says “has the potential of raising the level of income in the world and enhance the quality of life of all people in the world.” Technologies like AI can do this through the creation of unprecedented gains in human efficiency, productivity, and access to information at an exponential rate.
The same is true for machine translation. machine translation has transformed language from a hard-to-solve operational issue into a growth lever. Modern language translation services for businesses built upon this technology provide an efficient way to operate language more efficiently and at scale. If you’re looking for ways to grow your company, AI can help your company reap the benefits of globalization such as a larger customer base as well as a larger talent pool.
More accurate content on the website
Having made the decision to explore new markets and expand the number of languages that your business serves it is important to think about how to translate your content so that it conveys the same company’s brand image, while feeling as if it was written specifically for the specific area.
A nondigital illustration is Coca Cola’s famous “share a Coke” campaign, in which the beverage giant engraved first names on bottles tailored for different global regions. In China the country where it’s considered rude to call people by their first name. Coca Cola showcased cultural consideration with affectionate nicknames like “close close friend” and “classmate.”
The process of adapting content for certain audiences, dialects, and cultural preferences is known as localization. The 2021 Unbabel LangOps Survey, we found that website content translation is a top concern for 42% of localization teams.
Since this kind of content is static and can be subject to changes or additions at a handful of times per year, such translation projects do not usually require a time-sensitive approach. Because websites are translated one time and then read by thousands or even millions of users over a period of years, they should be of the highest quality feasible and in line with your company’s distinctive style and tone.
This is usually accompanied by an increased level of human involvement compared to other kinds of technology-enabled language translation. For instance, if you’re looking at a frequently asked questions (FAQ) page translated by Unbabel it is first translated by AI, then a team of human editors, and then a senior editor gives it a thorough review to guarantee its authenticity and accuracy.
Improved customer service
Another area where language translation services could provide significant advantages is customer service. Like website content Quality is of top priority here: In our 2021 Global Multilingual CX Report of over 2,700 consumers from all over the world A staggering 92% of those who participated said that poor customer service even in their native language is a factor in their loyalty and trust in a brand.
In addition to the accuracy and cultural nuance, consumers are extremely concerned about the speed of their communications with their customers. The same survey of customer experience found that almost half of respondents regard speedy response times a top customer support priority (47 percent) with fast resolution times (46 percent).
The current professional translation solutions and services cover through the entire gamut of only using machines (such for Google Translate) to human-only (such as an agency for translation). Machine-only solutions are speedy but quality isn’t always maintained Human-only alternatives are accurate but can be expensive, time-consuming, and hard to grow. Are there ways to achieve the top of both worlds?
With an AI-powered and human-refined translation tool, you can. Unbabel enables you to rapidly begin servicing new languages and improve agent productivity without hiring more staff or incur huge expenses. Our AI solution for customer service can also help teams handle unpredictable surges in customer demand while preserving and improving the metrics that matter most.
Unified customer experience
In order to build loyal customers across the globe, providing a consistently excellent customer experience (CX) including translating agencies is vital. In fact, research conducted by PwC discovered that one in three global consumers say they would leave the brand they are loyal to after just one bad experience.
Human-in-the-loop AI like Unbabel can help organizations cost-effectively provide customers with a unified personal CX regardless of the language they use. For instance, we helped Panasonic’s European customer service team overcome linguistic and cultural variations while reducing the costs of offering assistance across five different languages by 60%. This blend that combines human with AI translation will make sure that all your employees communicate in the same language, the language spoken by the customer.
For more information on our professional translation services, please visit https://renaissance-translations.com/translation-services/
