Tiles to Inspire – Original Style

Since the beginning of time, Original Style has been manufacturing tiles using a blend of the finest materials, traditional methods as well as a knowledgeable and committed workforce. They offer a wide range of products, including hand-painted wall tiles, modern large format tiles, and geometric Victorian floor tiles.

The company is based in Exeter the business was founded in the year 1986. The company was founded to develop tiles for cast iron fireplaces that the sister company Stovax manufactured. It was discovered the tiles could be used in places other than fireplaces, notably in the USA where they were utilized in bathrooms that were luxurious, Original Style created a smaller selection that incorporated authentic Victorian designs, using thinner tiles better suited for walls.

It was the first Original Style Tile showroom was established at Exeter in 1996, followed by a second showroom in Plympton at the beginning of 2001. Along with a newly opened display located in Cheltenham Original Style tiles are also available through a network of independent stores who were chosen by a common desire for excellence and a love for tiles.

Henry Brook, Head of Retail Stores at Original Style describes the company’s growth ‘In the 1900s the Victorian floor tile collection was designed to complement the popular wall tile collection. The production department was expanded , and internal glazing and hand painting sections were created. North America became such an important market that we decided to open our own distribution center within Boston.”
The store located in Exeter was so popular it Original Style opened a second store in Plympton “our showroom originally located in Exeter was opened in the year 1996 in order to sell the best quality second-hand products and sale products. The store was so popular that we decided to open a second retail store in Plymouth five years after.”

Three Original Style showrooms still stock and sell second-hand supplies and equipment for any tile projects and a huge selection of high-quality floor and wall tiles as well as mosaics made of stone, glass ceramic, porcelain, and ceramic all of which are suitable for residential areas Most of them are also suitable in commercial spaces too.

In 1997, Original Style acquired the Winchester Tile Company and added hand-crafted, transparent glazed mouldings and tiles to its expanding product line. This led to the introduction of slip casting and pressing wet clay equipment, as well as adding more manufacturing kilns.

Staying current with interior design trends for homes is a major goal for Original Style

This is evident in the showrooms, which are carefully chosen, trendy items on display to impress clients. Design concepts that are feasible and real are displayed as well as highlighting the endless possibilities that can be made available by the wide
A variety of products are available.

Henry said “we would like our customers to feel at ease even in the biggest and most bright of areas. We aim to assist clients by making sure they can visualize their personal space in the same way like it will look at the end after the tiles are put in.”

“Adding to that, we provide the possibility of a 3D experience that utilizes the most recent technology. Once the patterns and colors have been selected and the colours are chosen, our ViSoft technician will show the client what their space will appear like in a 3D version. There isn’t a single person who is a professional designer or has the imagination to create a room We understand that.”

The brand has a wide retailer network and boasting 3 showrooms in the company has no shortage of ambition, and has plans to expand their reach to even more. The new showrooms will help local stores that can bring customers from across the country to experience the tiles live without the need to show hundreds of items within a small space.

Henry said: “Our showrooms have been extremely successful and we would be thrilled to continue to grow by opening additional showrooms in the near future. We prefer to choose our locations with care considering various aspects, including the ways that our dealer network could benefit by our presence in certain areas.”