For businesses of a mid-sized size it’s common for a point to be at which the company is able to get enough funds to begin bringing in their own marketing personnel instead of using an outside agency. However, is this the right thing to do?
In this blog we’ll discuss the benefits of continuing collaborate with an agency instead of internal marketing personnel.
One of the main benefits when working with an external marketing company is that you’ll have an entire marketing team engaged in a project typically at a cost that is less than that it would cost to hire just one person internally.
The right people
The digital marketing strategies are complicated and multi-layered. In the majority of cases the scope of work is far beyond the capabilities of a single individual. You’ll have to employ someone local to:
Recognizes the recent changes in the field of pay-per-click advertising, and knows how to manage and set up profitable, expanding campaigns.
is able to write and edit professional websites social media, website, and advertising copy.
Are able to assess campaign performance in real-time and make necessary adjustments to keep things in the right direction.
Of course, there’s more. But the point is that the magnitude of what we do is probably too much for one single marketer.
If you partner with a firm like ours, you’ll have the benefit of our resources pooled at the same amount it would cost to recruit a single person internally. Our team are:
Specialist in PPC and SEO. PPC & SEO specialist
A Content writer and editor
A social media manager for social media.
Local listings with an expert
A website designer
Back-end Web Developer
A photo editor
Tools for trade
As well as individuals, digital marketing also requires tools. It’s not just mice, computers, or keyboards and mice, but also software.
If an internal marketer from any business to replicate the tasks of a marketing firm in its entirety they’ll require access to the tools listed above. Costs associated with this can be quite high.
In addition the internal marketer has to be able to utilize the tools. It could require time and money to attend workshops for training. As new tools come out every day, it means that even the most experienced marketers have to be able to keep up-to-date with their expertise.
An outside perspective
One advantage of employing an internal marketing professional to be part of your company is the fact that they’re there. In a certain way they’ll be able to better comprehend your marketing and business needs as they’re on the premises.
In our experience, this isn’t always the case. In some cases, the internal marketing professional is too involved in business processes, and an crucial, independent perspective is not considered.
Let’s say, for instance, there’s a particular way you’ve been selling a specific product for years. An outsider might be able look at the situation from a different angle and examine whether this approach is the best one. A marketing firm can offer you research regarding what your competition is doing, how they’re doing it and more.
Many agencies are involved in different industries, or verticals. But, they tend to have at the very least a few clients from any particular sector, which allows agencies to draw lessons from one area and transfer them to the next and vice versa, until all the campaigns are improved.
It all comes down to your business
The needs of each company’s marketing department differ, and yours is no exception. Certain medium-sized companies decide to collaborate with an internal marketer as well as an agency for marketing; other prefer one or both.
No matter what you decide to do you’ll need to keep in mind that all digital marketing campaigns can be boosted through the active participation of the business with its internal marketing. External marketing companies can design a campaign as genuine and localized as an internal marketing company. It is all about the way in which the company takes part.
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